Remove 2009 Remove Act-On Remove Business to Business Remove Web 2.0
article thumbnail

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? In other words, motivate them to act on your offer now! an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

article thumbnail

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Sifting through the mountain of web content and finding the tastiest, choicest bits for your readers is a great way to build trust and authority with them, and to become a valuable resource for them on any particular topic.

article thumbnail

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Without passion and expertise, you will have a hard time sustaining your business blog over the long haul. Capture visitor information – Implement a method to capture visitor information from your business blog.

Web 2.0 60
article thumbnail

Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. “Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services. . 6) ERP (17) Internet Cust.