Best Social Media Stats, Facts and Marketing Research of 2010
Webbiquity
JANUARY 17, 2011
According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Yes—sort of.
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