2009 2011 Eloqua Purchase 
Customer Experience Matrix
JUNE 27, 2013
Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. The deal is not particularly surprising.
The Effective Marketer
MARCH 10, 2011
Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. Like Be the first to like this post.
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The Effective Marketer
FEBRUARY 15, 2010
Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Focus on the 3 to 5 key metrics for your email marketing program and the rest will follow. United States License.
ANNUITAS
JANUARY 10, 2011
Happy 2011! He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? Do we need email marketing or something more?
Customer Experience Matrix
MARCH 8, 2011
A viable marketing solution within Salesforce.com would preempt many purchases of a separate marketing automation system in companies where Salesforce.com is already in place. The company also deserves praise for articulating a sound vision of future growth through expanded product features.
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