Remove 2008 Remove Rules Remove Salesforce.com Remove Template

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Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Market2Lead’s approach to Web pages is more flexible: users can either build and serve Web templates within Market2Lead, or they can embed Market2Lead tags in externally-hosted pages. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. The basic approach is similar to other campaign managers: users define selection rules for each campaign, and then a series of steps the selected prospects will follow. Each step within the campaign is defined by an automation rule. But it’s just fine.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. CRM integration is currently limited to sending data to Salesforce.com. That''s theme number three.

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. The specific features to do this are reasonably powerful: for example, emails and Web pages can be built from scratch, based on templates or imported, while the templates themselves can be built from components stored in a central library. This is more than many other products offer.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - the list selection interface uses a form that lets users apply values to a list of all data elements. Most other vendors charge extra for a dedicated IP address if they make it available at all. - The system includes a resource library for both internal assets (templates, emails, Web forms, etc.) True Influence illustrates this nicely.