| |  2008 + Rules + Salesforce.com + Template | 4 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JUNE 18, 2008 Market2Lead Offers Enterprise-Strength Demand Generation System Market2Lead’s approach to Web pages is more flexible: users can either build and serve Web templates within Market2Lead, or they can embed Market2Lead tags in externally-hosted pages. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. The basic approach is similar to other campaign managers: users define selection rules for each campaign, and then a series of steps the selected prospects will follow. Each step within the campaign is defined by an automation rule. But it’s just fine. | CUSTOMER EXPERIENCE MATRIX MARCH 25, 2009 Act-On Software Does List-Based Demand Generation In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. The specific features to do this are reasonably powerful: for example, emails and Web pages can be built from scratch, based on templates or imported, while the templates themselves can be built from components stored in a central library. I’ll come back to the database later. | | | | | |
| CUSTOMER EXPERIENCE MATRIX APRIL 5, 2009 True Influence Opens a Window into Future Demand Generation In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. The system includes a resource library for both internal assets (templates, emails, Web forms, etc.) The system does simplify the diagrams a bit by embedding the decision rules within the lines that link the icons instead of creating separate decision icons. True Influence has existing integrations with Salesforce.com and SugarCRM. | CUSTOMER EXPERIENCE MATRIX APRIL 14, 2009 LeadLife Mixes Advanced and Simple Features It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. Emails, landing pages and Web surveys all support rule-driven content selection, which lets the system send different messages in different situations even without conventional branching. Consider LeadLife. My point exactly. in layers. | |
| | | |
| |
|
| |
