Convince & Convert

FEBRUARY 15, 2010

But, isn’t “following&# and “fanning&# just a new version of “opting in&# ? Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. And, I particularly like you thoughts on precluding the need for 'opt-in.' Don't be alarmed.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 14, 2010

On occasion, each has even taken action related to the “conversations”. I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Why ignore it?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point? Blogging success is a slow march, not a mad dash.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. It’s in our DNA. If it is, we’ll include it in Viral Heat.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Hubspot

SEPTEMBER 5, 2018

Public relations. When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about billboards along the highway or posters in the subway stations? That’s what we’ll cover in this guide. Here are a few: Raise awareness for your brand. Email communications.

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Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

APRIL 14, 2010

The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Happily using this handy new technology, I was struck by its utter usefulness and the fact that it neatly addressed a common (although perhaps not world-changing) problem. That’s what you should be doing.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

APRIL 8, 2010

Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. But progress sometimes comes in half-steps, and the remote control revolution was gradual. But the size of the iPad makes it feel so much different.

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Paid Search Agency Content Social Media PR 138