Remove 2008 Remove Open Rate Remove Privacy Remove Response Rate
article thumbnail

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports. Open Rate - The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. All rights reserved.

article thumbnail

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text. Open rate - The percentage of emails opened in any given email marketing campaign, or the percentage opened of the total number of emails sent. All rights reserved. All rights reserved.