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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports. Open Rate - The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. All rights reserved. All rights reserved.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Open rate - The percentage of emails opened in any given email marketing campaign, or the percentage opened of the total number of emails sent. Your privacy policy builds trust especially among those who opt-in to receive email from you or those who register on your site. All rights reserved.