Customer Experience Matrix

MARCH 22, 2010

In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Omni-channel attribution across calls, texts, form fills and chats. Target customers.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Customer Experience Matrix

JANUARY 24, 2015

While GreenRope is new to the VEST report, the company itself was founded in 2008. This scope covers email, Web forms, multi-step campaign flows, and CRM. Supported channels include email, SMS, direct mail, surveys, landing pages, and social media. The company doesn’t publicly state how many contacts that $500 gets you.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. As such, here are some questions to ponder: • Channel popularity: Which channels are most popular with your target audience? Channel engagement: Which channels do your audience members spend the most time on and interact with the most?

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Adobe Experience Cloud Blog

JUNE 24, 2013

There are no more mass channels (consumers expect personalized conversations). Buyers are harder than ever to reach using traditional channels and media outlets. The 2008 recession permanently altered how companies think about measurement. Back in 2006, mobile marketing mostly meant SMS messaging. The explosion in mobile.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

FEBRUARY 28, 2017

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. Pricing: $15 (single user) or $90 (multi-user) one-time fee. Showcase reviews: Siasat.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100