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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Omni-channel attribution across calls, texts, form fills and chats. Target customers.

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16 marketing automation platforms your organization should consider

Martech

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). SMS campaigns reach customers quickly with personalized, targeted messages. The CMS is linked to Marketing Automation, so updates are synced across channels.