Customer Experience Matrix

JANUARY 24, 2015

While GreenRope is new to the VEST report, the company itself was founded in 2008. This scope covers email, Web forms, multi-step campaign flows, and CRM. It creates email templates with personalization and embedded links but no dynamic content. It currently has about 4,500 end users at a somewhat smaller number of companies.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

APRIL 14, 2009

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Users can combine a sequence of steps into a single campaign.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120