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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. Recently, I was trying to understand how we could venture into the advertising space. That description sounds quite a bit like ZoomInfo’s core offering today.

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Deliver Targeted Ads to Ideal Prospects with MarketingOS

Zoominfo

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. Recently, I was trying to understand how we could venture into the advertising space. That description sounds quite a bit like ZoomInfo’s core offering today.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Still, she believes that marketing departments could use Demandbase Stream to build very specific advertising campaigns, targeted at the exact type of company already visiting their website. “How do you leverage otherwise anonymous traffic? But Longo says that Demandbase does a better job of integrating relevant data. ERP Internet Cust.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Among other stuff.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Written by Bernard Lunn / May 21, 2008 11:15 AM. / And not that useful either, because while they can see who the right contacts are they are no more reachable than they are in ZoomInfo or any other public directory. 2008 Web Predictions. Posted by: Paul Tran | May 21, 2008 12:32 PM. ReadWriteWeb. ReadWriteTalk.

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