Chris Koch

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. This has big implications for marketers.

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Six factors driving B2B social media marketing adoption

Chris Koch

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. Trade magazines are imploding as marketers continue to pull out of print advertising.