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Using ALL the Tools of Social Media Optimization


Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world. potentially viral, and increasingly searchable.

Best of 2008: Social Media Optimization, Part 1


Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Grab Your Profile Link Before Some Jerk Does by The Link Spiel Echoing (and perhaps improving upon) the arguments I made about the importance of online reputation management in Don't They Know Who You Are? Social Tagging

Best of 2007: Articles and Blog Posts on SEO (Part 1)


It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. SEO is dead? Balderdash! ”) and questionable ( Stop using keywords in your URLs. advice.