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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Landing Page - A lead capture page on your website that is linked from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Your privacy policy builds trust especially among those who opt-in to receive email from you or those who register on your site.