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2023 Predictions

Conversica

Do you recall that this was during the 2008 Great Recession? Cloud-based deep learning technologies like GPT will result in amazing applications (like ChatGPT). Most Marketers only really achieve lead capture and lead routing. While that’s not the most chipper note, Conversica is in a slightly different position.

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs.