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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. It has enlightened me a lot.

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B2B Marketing ROI

Online Marketing Institute

Are they focusing on certain keywords for SEO/SEM, sponsoring certain sites or newsletters, or attending key trade show? I’ve been spending the last month really optimizing our site for a specific keyword, expecting the return on the time investment to pay off 6-12 months down the road. That’s what I used to think.