2008 Information Privacy Policies Response Rate 
Hubspot
DECEMBER 21, 2010
HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text. Landing Page - A lead capture page on your website that is linked from an email to provide additional information directly related to products or services promoted in the email's call-to-action. 40 per name.
Hubspot
FEBRUARY 17, 2012
Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.
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