Biznology

SEPTEMBER 4, 2015

Learn to listen and identify behaviours of your social followers, and then segment your followers by creating targeted paid social media campaigns and retargeting campaigns. Creating Buzz: An example of creating buzz through social channels comes from Ford Motor Company and their Fiesta Movement campaign behind the U.S.

Social Media 80

Social Media Social Marketing Media Buzz 80

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Nobody appreciates keyword spam on the social Web. What shows up in these search results?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Research: How do people talk about your industry and who are the influencers?

Social Media 158

Social Media Media Paid Content Work Management 158