What Can CEO's Do To Raise Their Buyer Insight IQ?
Tony Zambito
SEPTEMBER 28, 2010
Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example. . As many executives have found out in the rapidly changing business climate, relying solely on the quantifiable can have severe shortcomings and predictability can be – well less predictable.
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