Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. Company news and industry SIC codes tied for third.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40