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Industrial Marketing Today
MAY 5, 2010
According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Your content also needs to perform another key function.
Industrial Marketing Today
JUNE 8, 2010
Once there, make sure your content fulfills their search queries and encourages them to engage with you further. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
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Online Marketing Institute
JULY 31, 2012
Lead Generation. 2008 FOLIO Award Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Consultants, Fulfillment. Fulfillment. Reader Service and Lead Generation. Privacy Policy | Contact Us.
Industrial Marketing Today
OCTOBER 26, 2009
Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. Keep your lead-gathering forms simple; Name, Company Name and Email address should suffice. That level of pre-qualifying is best left for the lead scoring stage. They have a direct impact on your bottom line.
Buzz Marketing for Technology
JUNE 27, 2008
Groupware can help HR fulfill many of its responsibilities, such as increased responsiveness of employees to one another and greater satisfaction with the employer and the workplace. Those self-service activities lead to greater employee satisfaction as well as efficiencies in access and response time, distribution costs and HR staffing.
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