Journalists as Buzzword Killers
B2B Memes
JULY 13, 2010
As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Though it’s been said here before , it’s worth repeating: If content marketing is to fulfill its promise, it must adopt a journalistic ethos. Here are the top 12 offenders: leader. innovative.
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