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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

The intent was to make ‘data-first influencer platform’ software that could give insights about who to target their campaigns towards and what celebrities to approach as a brand ambassador. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008.

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Why You Should Question Most Video Marketing Stats You See

Contently

” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. Look, here’s legitimate research that supports our business model. Why use your budget on blogging when we can help you create that video?

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

There are three different types of podcast carousels returned by Google depending on the searcher's intent. When you enter a search query into Google where the intent is to locate a particular podcast, you will see a podcast carousel containing a series of episodes fetched via Google Podcasts. These are: 1) First Page Podcast Carousel.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Twitter has the fifth oldest. 75% of small businesses in the U.S. 35% of bloggers are professional journalists.

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Is Social Media Too Big For Its Britches?

Convince & Convert

We're finally reaching a point discussed in Nicholas Negroponte's book Being Digital (written 15 years ago btw), where he forecasted that we'd one day identify a customer walking by our store and deliver a personalized message to them on their phone. Driving purchase intent through kinship. Thank you. Thank you.