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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Sentiment analysis and client monitoring. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly.

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Why You Should Question Most Video Marketing Stats You See

Contently

” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. You should also turn to my go-to site for reliable marketing analysis: eMarketer.

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Is Social Media Too Big For Its Britches?

Convince & Convert

We're finally reaching a point discussed in Nicholas Negroponte's book Being Digital (written 15 years ago btw), where he forecasted that we'd one day identify a customer walking by our store and deliver a personalized message to them on their phone. Driving purchase intent through kinship. Thank you.