Remove 2008 Remove Focus Group Remove Hubspot Remove Purchase Intent
article thumbnail

Brand Logos: The Good, The Bad, and The Most Questionable Designs

Hubspot

In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can "influence brand evaluations, purchase intentions, and brand performance.". Setting up a focus group can help companies view things from their customers; perspective and make more educated decisions.

Design 93