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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Pardot and other SMB systems don’t just offer a few simple features. The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations. But I didn’t check Pardot against my full list of possible features, so don’t get the impression that it does everything. So I was quite curious to see what they had to offer.


A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

You also need a standard installation and perhaps company Web site to integrate during testing. These are marketing managers, operations specialists, system administrators, database managers, etc.) Tags: software usability measurement marketing automation lead management software selection demand generation As Tuesday’s post suggested, my thoughts on usability measurement have now crystallized. To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. A small sample is below. sigh**. per year?

Marketo Releases Marketo Lead Management 3.0


Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0 software suite.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Lead farming?

Channel Management Solutions Landscape 1

B2B Marketing Confidential

Monday, October 27, 2008 Channel Management Solutions Landscape 1 Channel Management Solutions have been hot lately. There are many different flavors and functions of Channel Management. For example, companies like IBM or Cisco have partner portals that should have all of the functions bundled, where a partner can access those features that they are "qualified" for.

Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. Rather, it matches the functions of a traditional campaign manager: accept inputs from external sources (CRM, Web sites, surveys, transactions), create lists from those sources, and send the lists to external systems for delivery.

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to

Low Cost Systems for Demand Generation

Customer Experience Matrix

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Pardot : another pretty powerful product; see my blog review from December 2008. Pricing for a full-featured system was $597 per month—quite a bargain. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). It shouldn't be hard to figure out which one suits you better. Just kidding.or

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

This leads to more variety as vendors experiment with different approaches to a now-defined problem. In fact, he said he has actually removed features from the system because customers weren’t using them. But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. These are not yet standard features on most demand generation products. The lead record allows only four user-defined fields. Demand generation systems are in that second stage.