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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. A Forrester research study shows that “6.2% As it stands, there’s confusion as to when influencer marketing is just outright advertising.

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Interview with ?Shep Hyken

Onalytica B2B

In that particular area the topics are a little wide and varied, for example there’s artificial intelligence, there’s social media, customer care, there’s self-service and there’s a number of areas that I think are trending stronger and stronger that are impacting the service world. So they influence my way of thinking.