Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The main advantage is tight integration of database build, campaign management and message delivery. This was not wholly accurate. Apologies to all for over-simplification.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Conversica

DECEMBER 20, 2022

But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Do you recall that this was during the 2008 Great Recession? Conversation Automation is the perfect solution to these challenging times because it scales at a much lower cost than human capital.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Target customers.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Litmus

SEPTEMBER 28, 2021

Litmus Live is THE conference for email marketers and coming soon to the virtual stage this October 26th-27th. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts—including Kristin Bond. How did you end up in email marketing? My job quickly became managing email there.

Copywriting 16

Copywriting Enterprise Management SMS Blast Campaigns 16

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. And once the system was set up and the business rules determined, the company spends almost no time managing the program. Guests want to share their story.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. There’s been a bit of news about it recently. Can a social media program go viral?

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40