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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee. Ardath Albee's Tip.

ROI 100