28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
If you have any other interesting stats, please add them in the comments and include the source with link. Online accounted for 7% of the B2B marketing mix in 2008. Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%). ( Source ). Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters. We hope you enjoy digging into the numbers. Source ).
ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Connect the Docs
OCTOBER 15, 2009
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business. She provides quality content and newsletter services for global executive coaches at ContentforCoachesandConsultants.