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28 Awesome B2B Social Media Statistics

Social Media B2B

If you have any other interesting stats, please add them in the comments and include the source with link. Online accounted for 7% of the B2B marketing mix in 2008. Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%). ( Source ). Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters. We hope you enjoy digging into the numbers. Source ).

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

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Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business. She provides quality content and newsletter services for global executive coaches at ContentforCoachesandConsultants.