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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

Let’s say you have some great lead generating content pieces. Research from 2008 indicates that people only read about 20% of the text on an average web page. Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014. Statistics bear this out.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). by eMarketer. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Salaries are lower in certain regions (e.g. Yes—sort of.