Converting B2B Leads Through Social Content: 3 Keys to Success
NuSpark Consulting
MARCH 1, 2016
Let’s say you have some great lead generating content pieces. Research from 2008 indicates that people only read about 20% of the text on an average web page. Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014. Statistics bear this out.
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