Converting B2B Leads Through Social Content: 3 Keys to Success
MARCH 1, 2016
Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads. Let’s say you have some great lead generating content pieces. The Missing Link: A Cohesive Social Content Strategy.
Web Analytics for B2B Lead Generation
B2B Lead Generation Blog
MAY 2, 2008
So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop). Things such as lead qualification, targeting in the sales cycle, and testing content/collateral are all areas where analysts can push the envelope in order to provide more insight for their marketing team." Jasra's post outlines four key analytic areas which include: quality of leads, sales cycle, optimizing your content (for SEO and conversion) and conversion rates and funnels. If so, what's been working for you
11 Questions to Help Evaluate Your Demand Generation Plan
MARCH 1, 2011
Is Your Demand Generation Plan as good as it can be? We’re also partners with Marketo, as they sponsored two of the white papers at Find New Customers , the business to business lead generation company, including the popular and highly acclaimed How to Find New Customers. Jon’s piece got me thinking about not just marketing automation but demand generation in general.
Speech today at Chicago B2B Event
NOVEMBER 12, 2008
Today I spoke to a group of B2B marketers at the Chicago Association of Direct Marketers (CADM) on the topic of B2B Online Lead Generation and Management. media in lead generation programs. Second, leads generated through organic search and social media, are of high quality. The presentation was well received with questions pertaining to the use of video in marketing programs, the role of Twitter and Blogging in lead generation and what other options exist in order to qualify some markets that are difficult to access via phone (e.g.
Lead Nurturing - How to track ROI?
Anything Goes Marketing
SEPTEMBER 20, 2008
The concept of lead nurturing is something that is complex for some but very straightforward for others. Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. Great - How do I track ROI for Lead Nurturing? Technorati tags: online lead generation, sales air cover, nurturing, automated marketing ROI. Chad H.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest.
Why Marketers Should Act Like 3-Year Olds
DECEMBER 11, 2008
For example, your online lead generation goes up this month (or down). If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. On the other hand, if you sell primarily to the construction or real estate industries, your leads have probably been down for several months now-and you don't need a great deal of research or reflection to figure out why. It's also critical to stay in touch with "cold" leads. Granted, some people think we already do. 3-year old: Why?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Social media networks and blogs consume nearly 25% of people’s time online. What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 online time is spent on just three activities: social networking, playing games and emailing.
E-Quip Blog: Generating Sales Leads
FEBRUARY 13, 2012
Generating Sales Leads. Fail to fill it adequately with sales leads and youll experience a corresponding drop in revenues. How many leads you need varies by firm, of course. But their discomfort is largely with the common caricature of lead generation--making random cold calls and glad-handing at networking events. Maximizing Your Sales Leads. Posts.
E-Quip Blog: More White Papers Worth Downloading
OCTOBER 10, 2011
So heres my latest list of white papers worthy of your consideration: The Online Lead Generation Guide for Professional Service Firms (Hinge). Sadly, many A/E firms still arent making effective use of the web in researching and attracting new leads. This guide will help you better leverage the internet in complementing your traditional leading finding activities.
Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
MARCH 13, 2011
ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Conversations Start The Process Of Sales ReadyContacts – Business Marketing And Sales Bestsellers Quiz How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee CEO of Marketing Interactions Inside Sales Tips – How To Improve Your Connect Rate Through Good Data Our Top 5 Most Challenging B2B Business Contacts To Locate – Can You Beat This? It’s scalable, the leads are more qualified and often already partly educated on your offering.
8 Ways To Avoid A B2B Social Media Marketing Failure
AUGUST 25, 2011
After some research the biggest gap however seems to be a lack of experience or knowledge in deploying effective social media strategies, born out in Marketing Sherpa's social media marketing and PR benchmark survey 2008. Social media is like word of mouth online. Article written by eb2bleads. A B2B Marketing specialist in online Lead Generation and Lead Nurturing
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Alive and Kicking!