article thumbnail

2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Prompt, efficient, and effective follow-up to these leads is therefore paramount. In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. You are free to unsubscribe at any time.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient. So, take my comments with a grain of salt.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite.

article thumbnail

B2B Category Creators Episode 9 Transcript

Metadata

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. Using technology to get a 100X efficiency, and that’s the category to be in. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. Using technology to get a 100X efficiency, and that’s the category to be in. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. Using technology to get a 100X efficiency, and that’s the category to be in. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle). Oracle Eloqua’s data management capabilities allow for data deduplication, normalization, and augmentation to keep data clean and updated. Target customers.