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5 Tweaks to Reap Windfall Conversions from Content Marketing

Televerde

Ranking for purchase-intent keywords finds customers who are closer to a buying decision, increasing the likelihood they’ll convert after interacting with your content. Content marketers often hear that consumers only read about 20% of the content on any given web page (most often citing this 2008 Nielson study ).

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Brand Logos: The Good, The Bad, and The Most Questionable Designs

Hubspot

In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can "influence brand evaluations, purchase intentions, and brand performance.". Setting up a focus group can help companies view things from their customers; perspective and make more educated decisions.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The game is going to change in a big way very soon. All rights reserved.

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Is Social Media Too Big For Its Britches?

Convince & Convert

Driving purchase intent through kinship. Driving purchase intent through kinship. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This is complex stuff!! This is complex stuff!! This is complex stuff!! link] jaybaer Spectacular comment Judy. Thank you. Thank you.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Small businesses spending more on search by iMedia Connection.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. Kinship creates purchase intent. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I don’t take that opportunity lightly, and I hope I never take it for granted.