Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
B2B Marketing Savvy
AUGUST 25, 2009
The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Twitter can be a platfor for both “old media” (ie one-way) push messaging/marketing or the newer “social media” (two-way) channel which encourages active listening and dialogue.
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