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How Online Sales Can Help You Grow in Hard Times

Hubspot

Recessions often accelerate existing trends, increasing the likelihood that companies that fail to adapt are left behind. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example. What's Next for Your Business?

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.