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Ad Tracking: What It Is & How to Do It

Hubspot

The "source= __" bit of the tracking token can provide information about where the user clicked the link. They can also capture information about a user's browser configuration, location, and preferred language. DoubleClick Ad Tracking. When it loads, it sends a signal back to your tracking tool that a user has viewed the page.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as “the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media.&#. DoubleClick got 1.7% and Windows Update at 3.3%.