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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Demandbase One: Fusing the Best of Inbound and ABM for Modern B2B Marketers

Engagio

One that unifies top-of-the-funnel digital tactics AND middle- and bottom-of-the-funnel orchestrated actions. And that’s why I’m so excited that today we are releasing Demandbase One , which combines the best of Demandbase and Engagio into a single, no-limits B2B solution for modern marketers. So how does it work?

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The Future of B2B is Changing. Are You Ready?

Engagio

To support this new go-to-market motion, Sales and Marketing must look at the same data and proactively share insights relative to each account and engagement tactics. This is exactly why I founded Engagio and later decided to merge forces with Demandbase. appeared first on Account-Based Marketing – Demandbase. Will you adapt?