6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. And this digital transformation is happening fast. Just one year later…. Early signs, early adopters.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Ambal's Amusings

JANUARY 21, 2010

in January 2008. Marketing collects information from companies expressing interest in a product or service and typically sends this "lead" onto sales. Develop and implement marketing programs at the account-based (or segment-based) level. Forrester Blog for Interactive Marketing Professionals. Seamus Walsh.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. One of the ROI metrics I find effective across the long-term is measuring not only levels of activity, but the momentum marketing can generate to drive sales qualification. in January 2008. Howard Sewell's Bio.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future. in January 2008. Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Read on to get their insights. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91