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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks.

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7 Steps to Creating an Operating System for Your Agency

Hubspot

An Inbound Marketing Agency Is No Different. For an inbound marketing agency to grow into a robust business, there needs to be systems in place that manage delivery. When the economy took a turn for the worse in 2008, she shifted the focus, and the agency became primarily a WordPress web design agency. Helpfulness.

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30 Women Shaping B2B Tech Marketing

SnapApp

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

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30 Women Shaping B2B Tech Marketing

SnapApp

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) Email Marketing Glossary: 44 Terms to Know. 25 per email address.