2008, Database Marketing, Lead and Open Rate

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2008

Database Marketing

Lead

Open Rate

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Get More Email Opens and Clicks Using Behavioral Targeting

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. .

Lead Ranking

Lead Ranking Forrester Click Rate Trigger Marketing

B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Get More Email Opens and Clicks Using Behavioral Targeting

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