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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Below we have highlighted six strategies we employ at The Lead Agency to make sure we get the most out of our email marketing campaigns. Resend emails to subscribers who didn’t open their first email. Email marketing remains one of the most important channels for nurturing and generating B2B leads.

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

What email promotional subject lines got the best open rates? Which email newsletters titles got better open rates ? Which white paper or special report got good download rates? Where did your most qualified leads come from? Which posts generated the most comments? What about you? What are your favorites?

Planning 100
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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

ClickZ

30-second summary: Advanced personalization in emails drastically improves open rate. Find out how you can increase transaction rates by six times in our latest Tech Talk with Liveclicker’s, Chief Operating Officer, Kenna Hilburn. Personalized email marketing is more efficient and effective.

ROI 59
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

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Your Content Marketing Program Isn’t Perfect and Never Will Be

Content Standard

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. Now, goop sells millions of dollars of product, boosts more than one million newsletter subscribers, and averages a 40 percent open rate. Start Somewhere.

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Your Content Marketing Program Isn’t Perfect and Never Will Be

Content Standard

This was in 2008, years before the celebrity newsletter frenzy that introduced Blake Lively’s Preserve , Lena Dunham’s Lenny , and others. Now, goop sells millions of dollars of product, boosts more than one million newsletter subscribers, and averages a 40 percent open rate. Start Somewhere.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Leading In The Engagement Economy. So how can you lead in the Engagement Economy? Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Performance statistics: “What’s a good email open rate?