Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Just knowing an address/ID and a few demographics isn’t enough. All rights reserved.

Social Media 124

Social Media Work Management Marketing Management Media 124

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

Their personas and demographics tell you what they might be interested in, but their behavior tells you what they definitely are interested in. The result: a single place from which marketers can build highly targeted campaigns tied to trackable information about each individual contact. Examples of Behavioral Targeting .

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48