article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Listen, respond, and adjust not just your marketing message, but your entire value delivery chain. Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

article thumbnail

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Written by Bernard Lunn / May 21, 2008 11:15 AM. / It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. 2008 Web Predictions. Posted by: Paul Tran | May 21, 2008 12:32 PM. Posted by: Jeroen de Miranda | May 21, 2008 1:33 PM.

Linkedin 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Well, definitely want to talk more about that.

article thumbnail

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

article thumbnail

Get More Email Opens and Clicks Using Behavioral Targeting

Adobe Experience Cloud Blog

Their personas and demographics tell you what they might be interested in, but their behavior tells you what they definitely are interested in. This database serves as the system of record for all prospect and customer interactions within marketing, sales, and transactional systems.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Twenty five percent of the U.S. online population access the Internet from a mobile device.