The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
Hubspot
FEBRUARY 17, 2012
CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. CTR (or Click-through rate) - Th e percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.
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