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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting."

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

by eMarketer. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. Marketers Put More Lead Gen Budgets Online by eMarketer.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer. Organic Search Still Reigns by eMarketer. Plus much more.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% This boosts your click-through rate (CTR), driving more organic traffic to your site and increases the likelihood of claiming the top spot. of digital display ads in the U.S. will be programmatic by 2020.