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Customer Experience Matrix
FEBRUARY 26, 2012
General purpose marketing automation vendors also compete for this business with what are usually called “distributed marketing” options. These are then pulled into promotion templates as needed, meaning that much localization is fully automatic. several vendors offer media buying. social media support is hard to find.
Customer Experience Matrix
APRIL 5, 2009
This leads to more variety as vendors experiment with different approaches to a now-defined problem. In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. This means new products reflect the lessons each vendor has drawn from the industry’s history to date.
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Customer Experience Matrix
JANUARY 24, 2015
I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Here are thumbnails of the others.
Webbiquity
APRIL 6, 2017
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Social CRM systems don’t simply track a larger amount of customer data, however.
Martech
FEBRUARY 25, 2022
Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Click here to download! Acquia Campaign Studio.
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