Glossary: 29 Email Marketing Terms Marketers Must Know
Hubspot
DECEMBER 21, 2010
CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 It is oft en referred to as word-of-mouth advertising. Copyright © 2008 Constant Contact, Inc.
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