Industrial Marketing Today

OCTOBER 26, 2009

A good analogy is to think of a landing page as the putting green on a golf course. Visitors expect it there so display your branding where it counts. Drive traffic to these landing pages and your bounce rates will decline and conversion rate will climb. Once you get there, your only objective is to put the ball in the hole.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. It’s not our intent to predict the future, but to share primary research with fellow marketers…based on actual social media marketing that is happening today.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

B2B Marketing Zone Posts

DECEMBER 1, 2010

Of course not. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. This is up from 16% in 2008. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. Don’t Answer Questions.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 30, 2010

[link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. Of course, many of us have moved far beyond that point. But it will come.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Facebook, of course | @jaybaer [link] > Is the website dead? How is Facebook going to replace my website for portfolio display? link] [link] jeffespo @JGoldsborough Of course. Yes what the control they have over my info does bother me, unless of course it's about to make me more money.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Facebook, of course | @jaybaer [link] > Is the website dead? How is Facebook going to replace my website for portfolio display? link] [link] jeffespo @JGoldsborough Of course. Yes what the control they have over my info does bother me, unless of course it's about to make me more money.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 28, 2010

There is of course a limit to this logic. The same person doing strategy, content development, responding to consumer feedback on the fly, reporting and analysis on multiple clients in potentially wildly different industries/verticals across, potentially, multiple disciplines of online marketing (search, social, display, email).

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127