10 PPC Best Practices to Get the Most out of Your Marketing Budget
Optinmonster
FEBRUARY 26, 2020
There are also tons of ways to reduce your cost-per-click (CPC). You can easily use automated rules to increase bids for your high-converting, low cost per conversion keywords (or decrease bids for keywords that aren’t doing so well). If your audience spends their time on Facebook, advertise there.
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